What is off-market property?

According to Hamptons International, one in four £1m-plus homes are sold off-market. Yet despite the growing popularity of off-market sales, many people aren’t aware of what off-market property is, or how the process for buying and selling off-market actually works. So first, let’s address the elephant in the room – what is off-market property? 

Off-market property is a term that relates to homes which are bought and sold without any public advertisement, and never make it to a mass audience. Pre-market property is another term that is often used as a synonym for off-market property. The premise of these homes is that usually they are sold privately. This means they aren’t listed on open market property platforms such as Rightmove or Zoopla. The result of this process is that the majority of these homes are bought and sold without ever being seen or heard about by those who are not directly involved. Essentially there’s a hidden housing market of homes that are invisible to many.


Going off-market offers buyers and sellers the chance for a smooth, hassle-free and private sale. Sounds great right? 

Enter Invisible Homes?

Invisible Homes is bringing all off-market property sales online, into one place. We want to make the process much easier for everyone looking to buy or sell a home off-market and we make it possible to reach more buyers and sellers than ever before.

Our website has been carefully designed to ensure your user experience is as smooth as possible. You can read more about the benefits for buyers and sellers on this blog.

Other resources:

Umega Lettings- ‘Why Would a Property Owner Sell Off-Market?’

The London Property Scout – What is off-market property?